A thread today on Fishbowl:
That’s what PwC gets for giving its assurance and tax segments a dumb new name. This is from the same firm that gave the world Strategy&. That was and still is a dumb name. It’s like they do it on purpose.
PwC Is a Name You Can Trust … Or So It Claims
PwC’s New Name for Booz Worst Marketing Choice Since Coke II
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