page ranking

How to Optimize Your Page Ranking

The best way to optimize your page ranking is by using keywords in the headlines and subheadings. This will make your article more interesting and help it rank higher on Google.

PageRank is based on the idea that a page is only as important as the pages it links to. It is calculated over time, known as an iteration. The formula also contains a damping factor, d, which reduces the effect of a sudden change in the algorithm. Visit Rank Boss to learn more.

page ranking

Keywords are the words and phrases people type into search engines to find information. The search engine then ranks these keywords to provide results that match a user’s intent. This is why it is important to choose the right keywords for your business. Keywords are also the foundation for any optimization strategy. In fact, it is difficult to achieve good SEO without a solid understanding of how keywords work.

Choosing the right keywords will help you create content that is relevant to your audience and increase the likelihood of them clicking on your website. This is because it communicates to Google that your content perfectly matches a user’s search query. In addition, it helps you understand what types of searches your audience is making and how likely they are to convert into a customer.

To optimize your website for search, you should use keywords in the title, headlines, and meta descriptions of each page. You should also include them in the body of your content. However, make sure to add them in moderation and prioritize readability over keyword density. Adding too many keywords to your content will result in low-quality content and a lower page ranking.

The best way to choose your keywords is to research your target audience. Once you’ve done this, you can then start planning out your content calendar and identifying which keywords to focus on. You should also choose long-tail keywords that are related to your audience’s search intent. Long-tail keywords are typically more specific and descriptive than short-tail keywords.

While it is no longer necessary to have the exact keyword in your URL, it is still important to have the keyword in your title and meta description. It’s also important to use the keyword in your header tags (H2 and H3). This will help Google index your content and determine what it is about.

To maximize your search engine rankings, you should use a wide variety of keywords throughout your content. This will help Google better understand your content and give you a higher page ranking. It’s also important to use semantically-related and long-tail modifying keywords.

Among the many factors that affect page ranking, on-page optimization is one of the most controllable. On-page optimization involves optimizing the content, metadata, and other elements on a webpage to improve search engine visibility. It also focuses on making a web page more user-friendly. This includes reducing loading times by minifying HTML, CSS, and JavaScript files, deferring the loading of JS files, and using Gzip compression.

Creating useful and engaging on-page content that answers a search query is the cornerstone of on-page optimization. It is the element that most other on-page optimization strategies revolve around. With proper on-page SEO implementation, a website can rank higher in search results and attract more qualified traffic.

The first step to on-page optimization is conducting keyword research to identify the relevant queries for your business. Once you have identified these keywords, implement them throughout your web pages. This will help Google understand the relevance of your content and will allow you to compete for the most competitive queries.

On-page optimization also includes implementing keyword research in header tags and meta descriptions. Although these are not ranking factors, they play a significant role in improving click-through rates in search engine result pages (SERPs). It is important to use your keywords naturally in the title and description of your page. It is also a good idea to include them in the URL as well, because they will be visible in SERPs.

Other on-page optimization techniques include image optimization, adding alt text to images, and optimizing the HTML of your site. Image optimization helps search engines crawl and index your pages, and it can also improve the load speed of your website. For example, you can reduce the size of your images by compressing them with Gzip. You can also optimize the HTML of your site by removing redundant elements such as h1>, h2>, h3>, and h4> tags.

Off-page optimization refers to factors outside of the website that help improve search engine visibility and rankings. It includes various techniques and strategies that can boost a website’s authority and credibility. These techniques can also help generate quality backlinks and grow brand awareness.

The main purpose of off-page optimization is to improve the E-A-T (expertise, authority, and trust) of a business. The E-A-T score is one of the most important ranking factors for a webpage, and it plays an integral role in determining search engine rankings. The E-A-T score is based on a variety of factors, including links, social media signals, and PR.

When done correctly, off-page SEO can be an effective strategy for improving a website’s ranking and increasing traffic. However, it’s important to remember that off-page SEO is only one part of a comprehensive marketing strategy. In addition to link building and social media marketing, off-page optimization can include other marketing activities like content marketing and influencer marketing.

If you’re looking to rank higher in search engines, you need to have a strong online presence. Having a good offline reputation is vital to achieving this. You can achieve this by participating in industry conferences and other networking events, or by submitting your site to local listings and internet directories. Adding your business to Google My Business is another great way to improve off-page SEO and increase local traffic. You can also increase your off-page SEO by encouraging customers to review you on third-party sites such as Yelp.

Regardless of the type of off-page optimization you’re using, it’s important to understand that they won’t be effective without quality content. Having lots of links can help you get found, but they won’t keep people on your page if they don’t find what they’re looking for. If your content isn’t compelling, people won’t stick around and convert into paying customers.

Off-page optimization is an essential component of any marketing strategy, but it can be challenging to implement effectively. It requires extensive research and a willingness to try new approaches. While it may take some time to see results, the investment will pay off in the long run.

Link building is a vital component of SEO and can significantly improve your page ranking. It involves acquiring hyperlinks from other websites that link back to your website. Often called backlinks or inbound links, these are considered one of the top ranking factors by search engines like Google. They serve as a vote of confidence that your content is valuable and relevant, so the more quality backlinks you have, the higher your site will rank.

The key to effective link building is to create high-quality, information-packed content that is worthy of a link. This content can be in the form of blog posts, infographics, or even videos. However, you must ensure that your content is original and unique so that other sites will want to link to it. It is also a good idea to use long-form content, as this type of content tends to perform better in terms of SEO.

It is important to remember that not all link building tactics are ethical, and some can even damage your website’s reputation. This is because many black hat techniques can be used to manipulate search engine algorithms, and Google has been known to penalize websites that use manipulative methods. Some examples of black hat tactics include buying links, participating in link schemes, and creating low-quality or spammy links.

In addition to link building, there are other ways to increase your page ranking. For example, you can participate in online influencer marketing to promote your content and gain credibility. You can also reach out to other blogs and websites in your niche to ask for links. Some of these links may be “nofollow” links, which do not pass authority but can still provide brand recognition and referral traffic. Others will be “follow” links, which do pass authority and can imply endorsement.

Link building is a complex topic, but with the right strategies, you can achieve excellent results. There are many benefits of using a professional link building service, including increased organic traffic and improved website metrics. Moreover, these services can help you generate more revenue opportunities by boosting your search rankings and visibility. Here are some real-life case studies of how these services have helped businesses stand out in their industries.


Home Business Academy Review

Home Business Academy is a legitimate online business training program with a good reputation and a 3-day refund policy. The program features daily and weekly marketing coaching webinars with founders Mike Hobbs and Paul Hutchings.Review

Moreover, HBA provides members a full affiliate marketing suite and a lucrative referral program. It also offers financial literacy courses to help members achieve economic freedom. Read on Home Business Academy Reviews to learn more.

Home Business Academy is an all-in-one internet marketing university that provides members with education and the tools needed to generate traffic, quality leads, and sales conversions consistently. This program operates on a simple modus operandi that requires members to refer others to the program and make a commission from their purchase. While this may not be a scam, it is important to consider the price of this program and its long-term commitment.

The home business academy offers a step-by-step digital education course that includes a funnel builder, an online community, and live coaching masterminds on a daily and weekly basis. The program also provides training on social media marketing, blogging, search engine optimization, and email marketing. Additionally, the program provides a comprehensive audio goldmine with over 1,100 leadership and personal development audios that have produced six- and seven-figure earners in home businesses.

While this program is not a scam, it does require a recurring fee of $125 per month to keep your membership active. It also requires that you maintain an active membership to receive a commission from the referrals you refer. This is known as recruiting, and it can be very stressful for newcomers to the online world. Furthermore, it is important to understand that earning passive income through affiliate marketing is not as easy as Home Business Academy claims. In fact, Kyle Loudoun, the co-founder of Wealthy Affiliate was served with a lawsuit from MOBE, a multi-level marketing company, after writing an article that was critical of the company.

The Home Business Academy is a legitimate program, but its price tag is a bit high for beginners. In addition to the $125 monthly fee, the Home Business Academy costs a one-time fee of $500 for access to the money management and financial literacy training courses. These courses include training and live coaching calls from the founders, Mike Hobbs and Paul Hutchings. They also offer a $125 monthly upsell for a premium version of their program that features extra training and group coaching calls. In addition, the premium version has a 80% commission rate for affiliates.


Home Business Academy offers online training and support for those looking to earn an income through affiliate marketing. The course is designed to be easy for beginners, and the company has a reputation for being trustworthy. They also have an affiliate program that offers high commissions.

The company offers a free trial of their product to potential customers. Then, they can decide whether to sign up for the premium version. Upon signing up, the members are given access to their personal training page and a variety of tools. These include landing pages, video tutorials, and email autoresponders. They also get a chance to participate in weekly coaching calls with other members of the program.

One of the things that separates this product from others is that it teaches real-life techniques for making money online. This includes how to create a profitable website and market it effectively. It also teaches how to earn a recurring income through affiliate marketing. These skills are necessary for any aspiring internet entrepreneur.

However, the company does not provide any guarantees that the course will make you rich overnight. Rather, it encourages its members to work hard and to be patient. They even have a video where they talk about the importance of patience and perseverance. This will help their students to stay motivated and to continue working on their websites.

Another thing that sets this company apart from other home-based businesses is its charity program. A portion of every sale is donated to feed hungry children. This is a great way to give back to the community, and it helps build a positive relationship with the public.

The founders of the Home Business Academy are Mike Hobbs and Paul Hutchings, two experienced marketers who have been working in the field for years. They have an impressive track record of success, and they are able to attract top-tier world class affiliates. Their products are also very competitive with other home-based business opportunities, and they offer a generous affiliate bonus. In addition, their products are very well-received by the market, and they have a low refund rate.


Home Business Academy is a digital marketing course that provides the training, tools, and support needed to build a successful online business. Its bundled platform includes funnel training and building, premium coaching, done-for-you funnel page templates, and other essential digital marketing tools. It also supports its community by donating a portion of every sale to feed starving children.

The course teaches affiliate marketing using legitimate and workable methods. Its ad-free platform and step-by-step training is based on real-life experience and proven success. This makes it a great option for people looking to start an online business. Its reputation is also solid, as it has been around for a long time and does not have any major complaints or scams.

Its creators, Mike Hobbs and Paul Hutchings, are both seasoned digital marketers with years of experience. Their backstory is the typical rags-to-riches tale of how they started out with nothing and through hard work managed to achieve seven figures in revenue.

While the training offered by Home Business Academy is not a scam, it may be too expensive for beginners. Its recurring monthly fee of $125 is not very affordable for most people, especially if they’re new to online marketing. However, if you’re serious about learning the ropes of affiliate marketing, Home Business Academy is an excellent place to get started.

In addition to providing valuable tools and training, Home Business Academy offers a referral program that rewards affiliates for their efforts. This reward system can be a great incentive for new affiliates, but it should be used with caution. It can be misleading to offer a large commission for a low-income product, and it can also lead to ethical issues.

In addition to its affiliate marketing program, Home Business Academy has a number of other features that set it apart from the competition. It offers a free trial for prospective members and offers a 30-day money-back guarantee. In addition, it provides a community of successful affiliates who can help you build your own online business. These features make Home Business Academy a great choice for both newbies and advanced marketers alike.


Home business academy is a digital marketing system that teaches how to make money online. It offers a variety of tools, mentorship, and bonuses for $25/month. They also donate a portion of every sale to help feed starving children. This is a unique approach to digital marketing that sets them apart from other competitors. While most other digital marketing programs and scams use excessive hype to lure prospective customers, home business academy has a legitimate product and training that can make you money online.

The program consists of a series of modules, each with its own tutorial videos. The training starts with a basic introduction to internet marketing, and then progresses to more advanced topics. The videos cover topics such as social media marketing, email list building, and keyword research. They also provide tips on how to optimize your website for search engines.

Although the home business academy is a multi-level marketing (MLM) program, it does not require previous experience in the field. Its founders, Mike Hobbs and Paul Hutchings, have been engaged in online marketing for over 10 years. The program includes a variety of valuable tools, including an all-in-one funnel builder and sales templates. It also provides daily and weekly coaching from its founders and other experienced marketers.

Another advantage of home business academy is that its affiliates can earn a decent income. This is because they are paid a percentage of the sales they bring in. This can be a significant amount of money, especially if you have a large audience to reach. In addition, the home business academy affiliate program has a high conversion rate.

In order to be successful, you need a strong foundation and a positive mindset. These two elements are the key to succeeding in any business, and they are covered in the home business academy training. The program also covers essential skills, such as time management and communication.

The home business academy is a great program for beginners, as it offers step-by-step instructions and useful marketing tools. It also has a variety of bonuses, including a free 15-video step-by-step YouTube ranking course. The home business academy is a good choice for those looking to start their own online business or simply make extra money.

heat and air

Heating and Ventilating

Heating and ventilating are the main ways to control ambient temperatures in buildings. Comfort Pro’s Heat and Air systems draw fresh air through ducts and blowers.

heat and air

Everyone knows a comfortable temperature, so the heating requirements vary from home to home. But there are ways to save energy without sacrificing comfort.

Furnaces are the heart of your home’s heating system. They draw in air through return vents, warm it with a heat exchanger, and send it out through ductwork throughout your house to provide warmth for everyone. Traditional furnaces use electric heating elements or burn gas, kerosene, or propane to create the heat energy needed to warm your house. The gases then escape through a flue or chimney. A blower fan circulates the air from your home’s return vents and over the hot furnace heat exchanger. When the thermostat senses a desired temperature has been reached, the fuel valve opens, and the burners ignite.

A flame detector is used to prevent dangerous gas buildup. If the flame detector detects a problem, it shuts off the fuel flow.

In non-condensing systems, combustion exhaust passes through a flue or chimney and is vented outside. A condensing furnace uses a secondary heat exchanger with coils that cause the gases to cool and release water (or condensation). This additional heat is circulated through your home’s ductwork and distributed by the blower fan.

An air filter separates the heat exchanger from fresh, outdoor air entering through a vent to help keep dust and debris out of the system. Gas piping connects from the gas meter or main line to the internal Gas Valve and manifold inside the furnace. A shutoff valve is installed between the gas meter and furnace for isolation in an emergency or routine maintenance.

A blower motor and fan, a thermocouple, a spark ignition device (ignition module or pilot burner), and the flame detector are all in the furnace cabinet. A circuit board regulates the 115-volt single-phase electrical power from the breaker panel to the furnace. It converts it to a control voltage that’s low enough to operate the blower motor safely.

If you have hot-water radiators in your home, a regular bleed at the beginning of each heating season will remove any unwanted air trapped inside. That should be done while the system runs by going room to room (starting at the top of your house if it’s multi-level) and opening each bleed valve slightly until water escapes. Then, close the valve. That should help to improve your heating efficiency and reduce the risk of condensation.

Steam systems operate by boiling water fed through a series of pipes to radiators or convectors, where the heat radiates into the space. The steam then cools and condenses into water that returns to the boiler. Steam-to-hot water conversions are popular in older homes with piping sized for moisture since the piping can be redirected to better suit hot water requirements.

Unlike forced-air, which uses a fan to move air around the house, hot-water systems distribute heat by natural convection, which is more energy efficient. However, they can’t be used for temperature control by room – each radiator is heated to the same level regardless of which rooms are occupied.

If your home has a gas storage system or continuous flow instantaneous heater, make sure you have a gas pressure gauge to monitor the amount of water in the tank. It’s a common mistake to close unused vents, which strain the system and make it less efficient. You can also save energy by using a high-efficiency gas model and ensuring your tank is properly sized to meet your family’s needs. Click here for more information on choosing the best gas hot water system for your household.

Ceiling fans are available in various styles and finishes that complement any décor. They also provide a powerful boost to the efficiency of your home’s climate control system. When used correctly in winter, a fan set to rotate clockwise helps redistribute the warmer air produced by your heating system, which tends to collect near the ceiling, eliminating those uncomfortable cold pockets and making the entire space feel more comfortable.

ENERGY STAR® certified ceiling fans have improved blade design that significantly reduces operating energy consumption, and they feature a variable speed setting to maximize performance in different seasons. Using a higher speed on warm days creates more powerful breezes, while a lower rate is ideal for gentle cooling.

The speed of a ceiling fan is controlled by the electrical circuitry connected to its motor through capacitor values (measured in microfarads). Different value settings correspond to different speeds, and each pull chain pull toggles the circuit to select the desired location. Some fans offer additional control options, such as wall switches or remote controls.

In summer, a ceiling fan sucks up cool air and forces it downward, creating a wind-chill effect that makes a room feel significantly cooler. Some models are designed with an electrically reversible motor to switch between an updraft and downdraft mode. Other fans, known as a flush mount, are designed to appear as part of the ceiling; these are useful in rooms with low ceilings and can be mounted without needing a download or canopy. Lastly, some bladeless models don’t use actual blades but instead rely on a base with a hollow center to circulate air.

Unlike ceiling fans, table or pedestal fans are portable and can be moved from one area of your home to another. These fans can be used on tables or placed directly on the floor in any room of your house, and they can be positioned at different angles to direct airflow in various directions. They are also usually smaller than ceiling fans and are less expensive, although the quality of the fan can make a difference in the price you pay.

The primary component of a table or pedestal fan is its motor. When the electric current passes through it, the magnetic field alters the current into mechanical energy. This energy causes the engine to rotate or oscillate, which cools the surrounding area. The speed of a fan is measured in RPM (revolutions per minute), and the faster it runs, the more air it produces.

Many modern table or pedestal fans come in various materials, colors, and sizes and can be battery- or USB-powered. Some even offer quiet operation to keep your workspace tranquil. For instance, the Rowenta Turbo Silence Oscillating table fan is a great choice for professionals looking for a compact and dependable battery-powered fan to help them maintain a focused work environment.

Other options include the Genesis and Vornado Flippi V6 table fans with a small footprint for minimal desk or table space. These models are ideal for offices and other personal areas. The Treva 10-inch Desktop Battery Fan is also slim and powered by batteries, making it convenient for travel. It also offers a Turbo Boost mode and silent night mode to provide powerful cooling without making loud noises. Austin Palmer, Senior Research Analyst at Consumer Reports, has tested electronics and home appliances for several years. His background working on oil derricks gave him a callused-hands perspective that supplements his approach to product evaluation.

Ventilation involves the movement of air in and out of a space. It can be natural, such as opening a window, or mechanical and may include fans or blowers that clear a general area. The purpose is to reduce exposure to airborne pollutants by diluting or displacing them with fresh outdoor air. It can also be used to control the buildup of moisture within walls.

Typically, ventilation systems move stale indoor air out and bring outdoor air in through doors and windows. These systems can reduce pollutants like secondhand smoke, dust, and pollen. However, they are most effective when paired with other preventative measures, such as avoiding known sources of pollution and keeping it out of the house.

The human lung is the primary organ for gas exchange and is made up of branching airways that terminate in respiratory bronchioles and alveoli, which are sites for gas exchange. Ventilation and perfusion (air and blood flow into and out of alveoli) are regulated by pressure gradients between the atmosphere, intraalveolar mood, and the pleural cavity. The lungs are also the primary oxygen route to the body’s cells, which are required for cell respiration.

Several different ventilation methods can be used in the home, including passive, energy recovery, and balanced ventilation. Each system uses fans to drive stale indoor air out and bring fresh outside air in. The type of system chosen is based on the local climate and needs of the home and should be considered carefully.

Ventilation is a key step in decreasing virus particles in the home and helping prevent COVID-19 from spreading between people. It is best paired with other preventative measures, such as social distancing, avoiding large gatherings, and washing hands frequently.

Choose A Plumber That You Can Rely On



Were you aware that water pressure above 80 psi can actually cause a loud hammering sound to occur in your plumbing system? This can be easily resolved by installing a valve that can adjust the incoming water pressure. For more great expert tips, check out the rest of this article.


As the weather begins to get cold, attend to all of your exposed pipes by adding insulation to them. Pay particular attention to pipes located in crawl spaces and the outside walls of your residence. Taking this step will help ensure that your pipes continue to function throughout the winter.


If you have issues with the plumbing making a hammering sound when you turn it off, check your water pressure. Any time your water pressure is above 80 PSI, you will hear extra water noise. This can be easily solved by the installation of a pressure-reducing valve, which can be done by most homeowners.


Use strainers in all drains to catch hair and other objects. This will prevent all the material from going down the drain and causing a clog, which can cause a bigger problem down the line. Clean out the strainers daily so that you don’t start getting backup of water in your sink or tub.


You can check your toilet for leaks by adding a few drops of food coloring, Kool Aid or some coffee grounds to the water in the toilet’s tank (not the water in the bowl). Check the water in the bowl after a half hour or so. If any of the coloring agent is visible in the water in the bowl, the tank is leaking, and you will have to have it repaired.


In conclusion, you want to be sure that you know what all of the noises you hear coming from your basement are. Some noises could be normal, some could mean that are more serious problems. Hopefully this article will help you determine what sorts of issues require your immediate response.

You can also visit our other website and post your article.


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video game marketing

Video Game Marketing Jobs

Video Game Marketing Jobs are constantly growing and are a great way to break into the entertainment industry. Games can be highly addictive, so the opportunity to promote them to a wider audience is endless. In fact, there are more than one million games out there! You can even start your career in this industry as a writer. If you have the aptitude and the desire to work in this field, you should consider this exciting career option.

video game marketing

As a video game marketer, you will be responsible for spreading awareness about a new game and getting people to buy it. To do this, you will need a variety of skills. Some of the most popular skills are creative and analytical. You’ll need to be a creative and innovative thinker. You should be able to come up with unique marketing campaigns and work with designers and developers to make these games popular. There are many different types of video game marketing careers.
When looking for a video game marketing job, you should focus on understanding the mechanics of video games and how to promote them effectively. You should also have a strong understanding of the industry as well as of the game’s target market. This will give you a head start in finding the best position in the video game marketing field. With an understanding of how video games work, you’ll be able to find a great position in this field.
Video game marketing requires a lot of creativity. Not only do you need to know how to create a compelling marketing campaign, but you should be able to come up with an original idea to reach your target market. This is how to breakthrough in this competitive industry. In video games, creativity is a must, and it can lead to a lucrative career in video game marketing. For this, you need to be creative and innovative.
The right education is essential. A video game marketing job requires creativity and a passion for video games. The right education and connections can help you advance your career. A graduate degree in marketing will help you stand out in this industry. You’ll need to be able to develop and implement a marketing campaign that is fresh and unique. If you love video games, then this is the career for you. There are many opportunities in this industry.
You will need to be passionate about video games. You should be able to develop a strong marketing strategy. You’ll need to be able to create and execute a solid marketing strategy. If you’re an excellent team player, you’ll be a successful video game marketing manager. But if you’re not interested in gaming, you can still work as a freelancer. You can also hire other people to work for you.
Experience is essential for video game marketing. In this industry, experience is an absolute must. Summer internships and PR agencies are two ways to get the inside scoop. If you’re a recent graduate, you can try out an internship to learn about the industry and how it works. Then, you can begin your career by getting in touch with other people in the industry. In addition to networking with other professionals in the industry, you can also make connections through conferences and trade shows.
In this field, you’ll work in a team. As a video game marketer, you’ll need to know how to market your products to the right audience. You’ll be the one to make the game as popular as possible. During the development process, you’ll need to create a strong marketing strategy for your games. The success of your game will depend on the strategies that you implement. If you’re a good communicator, you’ll probably have an edge in the industry.
Marketing is vital for video games. You’ll need to create awareness for the game and encourage people to buy it. You’ll need a team of digital experts to create effective campaigns. You’ll also need copywriters and graphic designers. These professionals are the key to a successful launch. You’ll need to make the most of social media to get the most out of your games. The more you do it, the more popular they’ll become.

How Many Non-Auditors are Getting Pulled Off the Bench to Do Inventory Counts This Year?

Hello and Happy post-Christmas Monday, everyone.

Quick show of hands (let’s just pretend I can see them through the screen OK?), how many of you NOT in audit have been pulled off the bench to do inventory counts this week? We’re hearing some grumblings of tax people being thrown into the gauntlet and thought it might be good to throw the question out there to find out if this is just the usual “hey you’re not doing anything anyway and Kevin has the flu so he can’t go to St. Louis to count widgets” year-end situation or something a bit more acute.

As we all know, there is a critical labor shortage not just in accounting but everywhere, but since we don’t care about “everywhere” it’s solely the pressure accounting firms are under to recruit and — more importantly — retain talent that we’re interested in at the moment. Can’t imagine firm-sponsored Applebee’s dinners are going to go over well with tax people who thought they’d get some much-needed rest and actual food this holiday season, and we already know that entire teams are jumping ship one after another, leaving fewer victims associates to do the counting this year. Add to that, you have the Rona wildcard still in play; the CDC recommends isolation if you have symptoms, even if you’re fully vaccinated. That last one has the potential to be disastrous for already short-staffed teams.

Last year some firms deployed remote inventory counts using real-time video — think someone from the audited entity roaming the warehouse with a GoPro strapped to their head — but that was before vaccines were widely available to anyone who wants one. We’re curious if remote inventory counts are here to stay, especially after KPMG recognized they are faster and cheaper (we all know how much firms love to save a buck).

Anyway. We’d love to hear how things are going this year, so go ahead and let ‘er rip in the comments, shoot us an email at [email protected], or text us at 202-505-8885. As usual, you are also welcome to use the tipline to vent (therapists are expensive, we get it) if, say, you’re counting vats of bull semen, stacks of dildos, or otherwise engaged in any kind of terrible inventory count.

Stay safe out there all of you, no matter where there is.

Photo by Samson Katt from Pexels

The post How Many Non-Auditors are Getting Pulled Off the Bench to Do Inventory Counts This Year? appeared first on Going Concern.

Did you miss our previous article…

Growth and productivity: is outsourcing the answer?

A third (34%) of UK accountants do not trust that outsourcing is done correctly or to a high enough standard, according to latest research from IRIS Software Group (IRIS), the UK’s leading provider of accountancy software and services.

The research reveals many accountants are reluctant to outsource certain elements of their role thanks to out-of-date assumptions. From the beginning of the COVID-19 pandemic, accountants have been their clients’ essential, trusted advisors. Yet with the threat of business survival still at large, accountancy professionals need more support in managing admin-heavy tasks so they can focus on what matters most – helping clients and growing their business.

IRIS’ latest insights paper surveyed 200 senior accountants and their opinions on outsourcing. It found 42% of accountants associate outsourcing with negative connotations, with 68% saying that they haven’t considered outsourcing in the last 6-12 months – despite a rising demand for advisory-led services since the start of the pandemic.

However, the research further revealed that accountants would gladly use the extra time freed up by outsourcing to dedicate more time to work-life balance (45%), complete higher fee-earning work (33%), build client relationships (27%), and one in five (20%) would use it to focus on business advisory.

Matthew Elliott, Managing Director at Clarity Accountants comments on the findings; “Accountancy is very traditional and value has always been found in the tangible reports created and delivered to clients. But now, there is new value to be found in relationships with customers and offering a better service. [By outsourcing] we’re not bogged down in compliance work, so we can focus on cross-selling services and increasing the value we bring to our clients.

Outsourcing gives us the bandwidth and capacity to scale the business. Without it, I don’t think we could have grown to the scale we have.”

Before COVID-19, 24% of accountancy firms surveyed were planning on hiring extra staff to help ease workload. Although no one could have predicted the uncertainty COVID-19 would bring, recruiting full time employees could have been the wrong decision at a time when staying agile was key. It demonstrated how the flexibility of outsourcing wins out over the risk of costly and unreliable recruitment.

Jim Scott, MD for accountancy at IRIS Software says;

“Firms must act smart. They have to be proficient with their time and proactive if they are to stay as the beating heart of British business.”

“Firms must act smart. They have to be proficient with their time and proactive if they are to stay as the beating heart of British business.We need to break the stigma attached to outsourcing. It’s an efficient way for accountancy firms to resolve any talent gaps, extend practice services and reduce costs, all while increasing profits and margins and enabling them to scale at pace. To unlock these benefits, it’s time for accountants to hang up their hang ups around outsourcing.”

The insight guide, Growth and productivity: is outsourcing the answer? can be downloaded here.

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Optimism as small businesses start to get back to normal but financial support lagging behind

Small business owners are feeling upbeat about the prospect of trading getting back to normal but are still struggling with their mental health and finding financial support, according to a survey from ACCA UK (the Association of Chartered Certified Accountants) and The Corporate Finance Network (CFN).

All owners reported that business trading is at the level they expected or slightly higher this month, a jump of 11% over last month.

And there was also unanimity from 100% of respondents that their businesses will return to pre- Covid levels of productivity and turnover within two years, with more than half (57%) believing they will achieve that goal within 12 months.

The SME Tracker, which reports what small businesses tell their accountants, reported data from accountants representing 12,135 SME clients and ran until yesterday.

However, despite the optimism, about their own prospects, business owners continued to report on the struggle to find suitable financial backing from traditional outlets now that government-backed loans are winding down.

More than half (57%) said they found it more difficult to obtain even an overdraft and the same percentage struggled to obtain an unsecured business loan. Others also had problems qualifying for a commercial mortgage (43%), which was a 10% increase from last month.

Anecdotally, some members even told the survey that even the most straightforward tasks, including opening bank accounts, have been made more difficult.

This frustration with the real-world practicalities of delivering on the opportunities now re-emerging may have contributed to another worrying set of responses concerning business owners’ wellbeing.

More than one in five (22%) said they were more stressed and anxious and 19% reported that they were either not sleeping, feeling unable to cope or that their mental health had deteriorated.

Glenn Collins, head of policy, technical and strategic engagement at ACCA UK said:

‘Our survey shows business owners are still struggling to secure the right financial support.

‘They are telling us that conventional and traditional sources of business finance, such as banks, are lagging behind and are making it difficult for them to complete even the most basic functions like opening bank accounts and securing an overdraft.

‘We would like to see government working with finance providers to improve access to the right finance options to help to support recovery and we will be engaging with both parties on this matter.’

Kirsty McGregor, founder of the Corporate Finance Network, said:

‘Small business owners can see the opportunity on the horizon and are seeing the early signs that trading can return to normal. However, they are also feeling uncertain about navigating the current financial landscape, which is causing them stress.

‘They are generally optimistic about the future, but they perceive a high degree of risk and uncertainty stands between them and achieving their targets.’

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Friday Footnotes: Accounting’s Future; PwC Plants a Flag on the Metaverse; Netflix For Professional Services? | 12.24.21

Ed. note: Have a safe and happy holiday out there, everyone. We hope a good chunk of you are rocking the out of office message this weekend and can get some much-deserved rest and relaxation, and that the rest of you can at least fit in a nap and a text message to your grandma. We’ll be back Monday with the usual end of the year phoned-in trash. Merry Christmas!

The Future of Accounting: How a New Generation Can Tackle the World’s Biggest Challenges [Bloomberg Tax] As the tax and accounting landscape changes, it’s natural to wonder what that means for the profession. Carmine Di Sibio, the Global Chairman and CEO of EY, writes that he’s “never seen a more important, inspiring moment to be an accountant.”

How companies are responding to rising pressure on wages and benefits [Journal of Accountancy] In the fourth-quarter edition of the Business & Industry Economic Outlook Survey released by the Association of International Certified Professional Accountants, respondents predicted an average increase of 4.3% in salary and employee benefit costs in the year to come — the highest such measurement in at least 12 years.

KPMG blocks referrals to former insolvency unit over Silentnight scandal [Financial Times] KPMG will not refer any work to its former UK restructuring business Interpath Advisory in the latest fallout from the scandal over the sale of bed manufacturer Silentnight to a private equity firm. The decision is part of KPMG’s attempts to repair its image after a series of fines and investigations.

PwC Hong Kong purchases land plot in The Sandbox [Cointelgraph] PwC Hong Kong, an international subsidiary of the global PricewaterhouseCoopers (PwC) organization, announced Thursday its emergence in the metaverse space with the acquisition of LAND in the popular world The Sandbox. Though the cost of its LAND asset was undisclosed, it was noted that PwC Hong Kong intends to construct a Web 3.0 advisory hub to facilitate a new generation of professional services, including accounting and taxation.

A Survey of Tax Analytics and Automation Technologies [CPA Journal] Tax departments are always looking for ways to streamline their processes and procedures, and provide greater value-added services to management. Tax analytics and automation technologies present new opportunities to corporate tax departments, and the benefits will trickle down to small and medium-sized businesses as the technologies diffuse. The authors surveyed larger companies on the deployment of tax analytics and automation, and the lessons learned in the process.

Spotlight on tax season [Journal of Accountancy] CPAs assessing the start of this year’s round of client tax return preparation can take some satisfaction in knowing that they’re not likely to face a repetition of last year, when retroactive tax law changes required revisiting many of the returns they’d already completed.

Auditors investigated four unlawful actions over Fairfield Halls [Inside Croydon] Twelve months after Grant Thornton was asked to conduct an audit of the botched and budget-busting refurbishment of the Fairfield Halls, their report has yet to be published. The delay seems likely to be because the auditors have discovered evidence of unlawful conduct.

There’s Inside Information in SEC Filings [Bloomberg Opinion] A good plot for, like, an insider-trading Hollywood thriller would be if the villains hacked into the computers of the U.S. Securities and Exchange Commission. The SEC, after all, is maybe the world’s greatest repository of material information about public companies. Companies are constantly filing earnings releases, merger announcements, management changes, proxy fights, all sorts of material news on the SEC’s Edgar system. If you hacked into Edgar you could … well, in a movie, I guess you could delay every filing by like 10 minutes, to give you a chance to read and trade on it?

Are practitioners ready for new pricing models? [Accounting Today] The tax and accounting profession has long talked about evolving to subscription services and pricing. Some have made the leap. Others are still trying to hammer out the details — and the potential benefits.

Privacy and Trust Are in Jeopardy If IRS Gains Power to Monitor Bank Accounts [U.S. Chamber of Commerce] Implementing a new mandatory reporting regime whereby banks must monitor and collect data on their customer’s accounts will hurt not only banks but also the businesses and communities that rely upon their services.

The post Friday Footnotes: Accounting’s Future; PwC Plants a Flag on the Metaverse; Netflix For Professional Services? | 12.24.21 appeared first on Going Concern.

Many businesses failing to focus on cash flow, survey finds

–  Only 14% of UK Finance departments report a primary focus on cash flow during the COVID-19 pandemic.

16 AUGUST 2021: New research has shown that just 14% of UK Finance decision-makers focused on cash flow during the most recent Covid-19 lockdown.

The majority of businesses focussed on cost-cutting exercises and the use of Government support. For example, 41% confirmed they had furloughed accounts payable staff over the past 12 months.

As of June 2021, approximately 11.6 million jobs had been placed on furlough in the United Kingdom as part of the government’s job retention scheme at a cost of around £100 billion.

Ian Smith, GM and Finance Director for document management provider Invu, the company that commissioned the research, argues that cash is the key metric in a crisis.

“Cost-cutting is a key component in cash management but failing to pay attention to current and future cash flow both entering and coming out of a crisis can be terminal for a business.”

“At the start of a crisis, working capital assets and liabilities unwind as the volume of business reduces. For most businesses, this releases cash tied up in working capital and together with cost-cutting may help a business survive to the bottom of the cycle. Emerging from the crisis will see both increasing expenditure and increasing working capital requirements, a nasty pincer movement on cash resources.”

“Surviving this cycle is dependent on having full visibility of working capital commitments which places a high reliance on timely and accurate management accounts and visibility of future financial commitments.”

The survey showed 16% of UK businesses can take up to 20 days to publish their management accounts – a further 7% taking over 30 days.

Smith argues that this is far too long in a normal business environment, let alone a crisis, as the relevance of the information diminishes after each passing day, providing little value for decision making.

“A business needs real-time visibility of variances compared to plan to be agile in a crisis. Each day spent waiting for management accounts, to see variances in performance against the current plan, represents a lag in decision making for corrective actions. This is a significant business vulnerability to nasty financial surprises,” Smith says.

The survey showed that a minority of businesses, 32%, use budgetary controls at the point of making a purchase commitment, and 68% of those businesses believed their purchasing process was effective.

“The majority of businesses appear to make financial commitments without fully understanding their financial business impact at the point of purchase. Combining this with slow management reporting means the impact on cash is often not known until it’s too late to do anything about it,” Smith continues. “Narrowing the gap between making a commitment and understanding its impact on cash flow needs to be a priority. Businesses failing to address this are at risk.”

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